The About Us page of your shop is vital because it’s where users go when first trying to determine a level of trust.
Since trust is such an important part of selling online, it’s a good idea to give people a fair amount information about yourself and your shop.
Including the following things should definitely help to reassure potential customers and give them a sense of who you are and what they are buying —
- Who you are
- Why you sell the items you sell
- Where you are located
- How long you have been in business
- How long you have been running your online shop
- Who are the people on your team
To edit this information you can go to the Blogs & Pages Tab of the administration menu.
